JOSE COUBLES

Founder & CEO

José Coubles is Chief Executive Officer at ABIDE, bringing 20+ years of leadership experience driving growth and operational excellence. Formerly North American Head of Implementation at Yooz Inc., he led high-impact initiatives and enterprise client relationships. José holds an MBA in Executive Leadership and is dedicated to fostering collaboration and driving ABIDE’s success.

Meet the team

Kristin Gammil

Brand Architect

Kristin brings 20+ years in creative strategy, brand building, and campaign execution. A former CMO and brand architect, she drives programs that balance impact with results. She holds degrees from the University of North Texas and UCLA, and at ABIDE, she empowers leaders to strengthen teams, culture, and community.

Sonia Barbier

VP of Marketing

Sonia Barbier is Vice President of Marketing with extensive experience driving growth, brand strategy, and digital engagement. She has led global marketing initiatives that combine creativity with measurable results. Sonia is passionate about building strong teams and strategies that make an impact across markets and industries.

Join our team

At ABIDE, we recognize that our associates are more than team members, they are the driving force behind our innovation and success. Each associate brings years of experience across finance, technology, and operations, ensuring that every client engagement is guided by expertise and precision.

Our associates are trusted advisors who understand the complexities of modern financial management. They work closely with clients to streamline processes, implement scalable solutions, and deliver measurable results. With a commitment to integrity, collaboration, and excellence, they embody the values that define ABIDE.

Together, our team represents a diverse community of professionals dedicated to advancing financial clarity and operational efficiency. By leveraging their collective knowledge, ABIDE provides solutions that not only meet today’s challenges but also anticipate tomorrow’s opportunities.